Let's first see the Cons:

 - The Expense
 - The Time consumed in order to gather the required materials and information for the realisation of the content.
 - The required constant Maintenance
 - The Knowledge; Experience and Skills one has to aquire or hire.

   Now let's have a look at the Pros:

 - Publish and Sell your Work, your Products and Services!
 - Reach targeted Audiences all over the World!
 - Save the Costs of a Showroom or Galleries!
 - Expand your Contacts and Opportunities!
 - Save the Costs of expensive Catalogs; your virtual catalog will be online and can be updated anytime!
 - Let Your Website be your impact creating Virtual Business Card!
 - Manage and Administer Contacts, Services and Sales with ease and greater Tranparency!
 - Save huge Advertising Costs!
 - Stay In Touch and Share News with Friends and Family over great distances!
 - Save Telephone Costs and Time!
 - Discover and Develop your Personal Creativity!
 - Impress your Audience and your Costumers!